Convert Your Company Website to HTTPS or Else

For over a year now, Google has been urging website owners to convert their websites from HTTP to HTTPS for a more secure, browser safe domain. Doing so helps protect websites from being hacked with malware and other nasty attacks. It also protects your website visitors. Google Chrome has finally put their foot down! As of January 2017, if your website has not converted to a more secure HTTPS, Google Chrome 56 will place a warning in a small window next to your address bar marked "Not Secure". Think about how this will affect a web visitor's willingness to click on a results listing indicating your site " might not be safe ". Would you click on a site that may infect your computer? The answer is obviously no. As a result, your web visitors are more likely to click on your competitors listings instead. That's bad new for web traffic, your SEO and most importantly, your website lead generation. But what if your website is old and your hosting company does not offer secure HTTPS or an EV SSL certificate option?

Boston Web Partners can help. Whether this Google update finally triggers your intent to design a brand new website, or move your website to a new platform offering HTTPS, the experts at Boston Web Partners can re-build or move your site usually within weeks. Converting your site to a browser safe HTTPS offers your company a number of advantages. Doing so will not only protect your company website from being manipulated and secure from bad guys, it will also slightly improve your SEO and verify your domain ownership. This is important because if your site is hacked, Google will sometimes hold a grudge and knock your rankings down for months until it determines your site is indeed safe. That's right! Even if you're able to restore your website and get it back up, Google may demote or remove your search engine rankings as a penalty.

Is your site old and in need of a redesign? Does your current hosting provider not have an EV SSL certificate option to help move your site from HTTP to HTTPS? Contact Boston Web Partners today to learn more about how we can move or redesign your current website to a more secure environment and improve your SEO at the same time. We can also convert your non-responsive desktop website to a new mobile friendly website.